Carfax Purchase Page
You can click the buttons below to view some screenshots of the site, as well as get more details on the project. Or you can visit the site itself by clicking here: View Site
Tools: Sass, ES5/6, jQuery, Java, and RESTful API consumption.
Task: Execute a major overhaul of the look and feel of Carfax's purchase page in order to increase revenue and conversion.
Challenges: How to add in an entire other page into an existing site while keeping duplicate code to a minimum?
Results: A failure! Surprisingly, this site actually slightly lowered revenue during A/B testing, and was therefore not launched.
Team Members: Erik Luetkehans and Amru Samman (designer)